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What's a realistic path from agency (media or creative) to a product marketing role client side?

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Depending on the company, that may require an MBA first, but not all are like that and it depends on how they define product marketing.

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Product marketing is much more technical than I anticipated, I work in spreadsheets most of the day. I came from agency account management but light experience in data analytics helped me make my case. My now-boss was open to someone with a creative background as long as they had an understanding of how to infer patterns and draw insights from spreadsheets. I’m really happy with the move, though.. success is measured objectively. Happy to answer q’s via DM.

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What kind of role are you in at the agency? There is product marketing within PM, that may be a good start.

PM central teams (PMX, Data Science), Epsilon and Sapient all have Product Marketing teams.

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