What’s a recent ad that you would’ve done differently?

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Hello fishes,
Can you kindly help me in knowing how much in hand salary would be received from the below image? Thanks in advance.

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How would you describe a boomerang back to consulting? Like “sorry I made a mistake I miss you please take me back” lol? Jk but help

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For interview invites will CBS email? Or just update on the site?

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Looking to make a career move soon. Thoughts on going for an in-house role vs an agency?

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Additional Posts in Strategy & Planning

How’s the job market looking out there right now? Feel like everything that’s hiring is in media strategy or consulting. There were a few leads a month or so ago but feel like things have dried up since! Or is it just me?

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Thoughts on Arc Worldwide?

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Looking for similar programs to GFBM. Any great workshops or programs that are helpful for young strategists

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What’s the difference between a Brand consulting firm like Prophet or Lippincott and an agency like IPG Mediabrands or Publicis Media. I just started my career in marketing and didn’t realize how much we rely on agency partners. The agency’s do lower funnel work, but they also do strategy, which made me curious on the difference. Sorry if this is a dumb question, I’m a fresh undergrad!

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Seeking advice: I have a Strategy Director who is a brilliant strategist but ho-hum people manager and is not advancing the dept from a business perspective (streamlining processes, balancing budget with strategic output, etc.). Their team isn’t happy so I risk skip levels leaving. They would really be better suited in an individual contributor role. I fear that if I make the move to IC, they’ll leave as they see opp for advancement as connected to team mgmt. Past coaching hasn’t “clicked.”

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How does one find great insights on European and Australian consumers? 🤔 I’m in U.S. and my education and background has only been U.S. based. Working with a global company that is exploring a go to market and repositioning in those countries. Getting insights on their customer segments would be great but I feel so lost and overwhelmed.

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Copywriter very interested in leaning more into strategy. Any recs for learning sources, podcasts, online courses, etc.? (Beyond connecting with my strat department)

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Resources for doing strategy for UX or design? I’ve only worked on integrated campaigns. Thank you!

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Any good resources for learning…and implementing digital strategy and social strategy?

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I think standup comedians have some of the best insights about society and people. I think every brand strategist should watch some stand up and look at how they really observe human behavior.

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Is there a counter culture today? Pretty much every generation since the 60s has had one - but I’ve been wondering if there is one today. Thoughts?

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Let's do a salary thread for Brand Strategy pros:

Post your - Salary - City - Years of experience - If You've Won Awards.

Fishbowl will circulate the data once we've reached 200 responses, so make sure to share with your coworkers.

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does anyone know of the strategy pay bands per title in nyc?

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Anyone done a certification like Cornell’s Data Analytics Certificate? Curious if it’s worth the price.

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Favorite podcasts/blogs/media to get you smart and help you think outside the box?

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Does anyone have a really solid deck template for a marketing communications plan? Can you share it, and share why you like it? I feel like I’ve got great ones for data/insights, strategic briefs, creative briefs, etc.

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