What’s appropriate/creative to say if a recruiter asks what makes you want to move from one big 4 to another?

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^KPMG1 is right. They know the game.

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What's the real reason? Money? Different service line? Just tell them the real reason.

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Yeah would definitely just tell them the reason. Don’t talk badly about your current firm though, that’s a major red flag. Focus on what this new position offers that align with your goals

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Agreed. They know the deal. You can also say, and this happens a lot, that you want to try a different service line.

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It’s going to be a similar service line (with similar client base-FSO) and I believe the same old stuff that I have been doing. It’s just that it will be a senior position at EY. Currently second year staff at PwC. How do I BS something about that and different firm culture to make it sound more appropriate?

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I sucked at one Big 4, hoping not to suck at the next one.

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You need a change of pace but aren't ready to go into industry. Or you need a change of pace but enjoy public accounting so you'd like to try a different firm

They’ll actually tell you what to say :)

How’d you land that

Just say, “I’m banging my engagement manager and one of us has to leave."

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