What’s if the client name has an “S” at the end but you want to make the word possessive? Example: Let’s elevate Brooks Bothers brand image.” Do I leave off the apostrophe after the S?

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The possessive of a plural noun is formed by adding only an apostrophe when the noun ends in s, and by adding both an apostrophe and s when it ends in a letter other than s.

excessive lawyers’ fees
children’s toys
the twins’ parents
the student teachers’ supervisor
the Smiths’ vacation house
the boys’ baseball team
the alumni’s fundraising
someone with twelve years’ experience

-stolen from a grammar site

likesmart

You awesome. Thx.

Adding an ‘s is indeed grammatical, but most clients won’t like it

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You can add another s if the word is one syllable, like would happen with James, but it’s mostly a matter of preference. I usually go with what looks more natural for print (“James’” imo) or sounds more natural for audio.

helpful

Some brands don’t like using possessives after their brand name. Check your guidelines to see if it’s even allowed.

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