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What’s it like to be a copywriter at Jones Knowles Ritchie specifically and branding agencies more generally?

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Well I write a looooot of verbal identities, defining brand voice and then showing how it comes to life with brand messaging. A lot of branding is more design run, so people don't always care as much about the copy side of things. And then we also sometimes write websites and packaging. Oh and also sometimes I name companies.

I don't know about JKR specifically but most branding agencies have very few (if any) copywriters. Usually the strategists also write copy.

Let me know if you have any other specific questions!

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You know how ad agencies can feel very writing-driven and art direction can sometimes be treated as an afterthought? It is the reverse at a design/branding agency.

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😭😭😭😭😭

👀👀👀👀

following… would also like to know what strategy is like

Strategy is a looooot more in depth than what I experienced at ad agencies. It's a lot of stakeholder interviews, desk research, and then putting that into brand positioning.

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Additional Posts (overall)

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How long before I’m good/realize I’ll never be?

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