What’s it’s like working on a big retailer like a Target, Costco or Walmart? Strategy perspective is extra appreciated.

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I worked on Target for several years and never found it boring. One day I’d be thinking about driving trips to the pharmacy, the next I’d be writing a brief to reimagine the registry, then focused on driving everyday essentials. You can be solving lots of different problems under one brand.

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Worked on Target. I think it depends on the structure of the business. With Target, there are far too many cooks in the kitchen so you might bring forward great ideas and plans only to have them squashed for BS reasons. They’ve asked us for the same thing every year and when we bring it to them, they say “maybe next year”.

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It’s a challenge but one that offers zero reward.

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You either love retail or you hate it. It is very busy and it's like a runaway train. There is constant work. Especially on the production side. You do get a lot of exposure and work on a lot of different projects though.

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Been working on a large national retailer for 2+ years now. It’s exhausting and the strategic exercises starts to feel repetitive with every brief since the seasonal calendar doesn’t change year over year. It’s a good challenge at first but not something I’d recommend strategists do for too long.

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Thanks all!

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