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As a creative there’s no question. The work.
Work. Title comes with the great work eventually.
It’s all about your contribution to work and how you can speak to it. Title isn’t everything, but neither is being the fourth strat on the credits list.
The work. If you’re promoted to “senior whatever” or “director of whatever” at some clown ass agency, the good agencies are gonna know, and that title won’t mean anything. But the years you spent on crappy work will mean a lot.
Pro
In media here, not in creative. The work 100%.
Having a large title but not real experience can hurt you. You're not good enough to hold the title in another company or another industry.
It's good if you have the opportunity to grow into the title, so maybe a challenging role to learn 50% of the work... but if you're climbing too fast without mastering the level before, you are risking being all fluffy without real skills.
When a true challenge comes - and it will - you won't have what it takes.
Think of it as an air force pilot: it's all good when you are in reserve or training... but when combat comes, you better be ready.
In my opinion, having a title without having done the work will only get you so far in your career. In media, title can be important when it pertains to vendor outreach and negotiations - not every partner cares about title, but the unfortunate reality is some of them put a ton of weight into it.
But, if you’re already doing the work and you’re not being fairly compensated through salary and title, then by all means, start the conversation with your manager about what you need to accomplish to get to the next stage!
Rising Star
Werk
I’d argue that work is great until you’re being exploited due to title. Then you should fight for your value to said high caliber work. If not, go somewhere where you can make a difference and get paid for it.
The work. Create stellar campaigns, you can write your own title.
Latter 100%.
Definitely work. When I'm looking at books it's all about what you've done. Title is only impressive to your mom and dad.
Nobody will read your business card, but everyone will remember your ideas.