Social Media

What’s next in the world of social media? What are the smart agencies do to prepare?

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Honestly TikTok isn’t going anywhere soon. Innovation on that platform is ripe for the picking. People are tired of their old IG feed and would much rather engage with something on stories, or see something visually and conceptually compelling in their scroll. And creative earned media. If you can get headlines with social you can do anything.

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Funny enough just had one of those conversations on our end with the client to explain why we need to do things right. Or let our fans do the work for us unless you want to invest a ton of our creative and my time as a social strategist. We can make a bigger splash elsewhere for now

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I think it’s interactive content like Augmented Reality/filters. Just look at the explosion of IG stories, Chipotle is killing it with theirs

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P2p messaging and groups (e.g facebook and slack to an extent)

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Influencers are currently a thing, but I personally believe it's a bubble about to burst (not anytime soon though) What we're looking towards is community marketing. Reach out to FB groups that are about a specific niche. A lot of groups (like mommy support groups, food groups and the like) are really active, and instead of a one way comms model (like influencers), it's a more organic engagement between consumers. It's more authentic too, so their recommendation of a product is more likely to be believable. 😊

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