Confessions

What’s the agency behind the Chantix Turkey commercials? Are they effective? The only one that loves them is my 6 year old. ( PS he’s not the target market)

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I saw that SO many times before I realized the ‘cold turkey’ tie in.. maybe I’m just really slow 🤦🏽‍♀️

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I actually think it's really smart - especially in comparison to other Pharma work. It's a simple concept - very campaignable - with an ownable, likable character.

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You know, it's funny. OP brings up how it's kinda scary how kids like the Turkey. I remember when Viagra first came out and it was advertised on TV. It was really shocking. The thought of someone like Bob Dole or Mike Ditka admitting that they can't get a woody during football game commercials? But now, decades later, no one blinks an eye. It's been normalized (for better or worse). Today's kids don't blink an eye. We have succeeded in desensitizing people from discussing any ailment...removing any shame and embarrassment. And sometimes making folks think that something normal (like a lower testosterone level in older males) is abnormal. But I digress.

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Better than the Ray Liotta campaign they did, at least from my focus group of one...me 😂

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But the memes were definitely better with Ray

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Y&R

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R.I.P.

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Y&R did ray and the turkey. The head client loves the turkey so much but it is an abomination. The idea came from them wanting to push their gradual quit approach which allows you to quit over like 3 months. Can you tell I worked on the brand? Didn’t come up with the turkey thank god.

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That sounds like a strategy issue. As long as the strategy is "gradually quitting over time, not cold turkey" then the Turkey campaign is spot on.

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Chantix Turkey should get it’s own themed ride in Disneyland!

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“It’s a smoker, after all”

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My son loves all of these. They come on during the local and national news in our market. Agree with others- they are smart, entertaining and on strategy. Our favorite is when he surfs and drives down the highway with his wing nicely flapping in the breeze. Only weird part is the door to his beach house is open when he pulls in, why? We love them all.

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