What’s the best way of selling work to your boss if he’s just not current on new stuff? I keep getting handed references from some directors from 10 years ago and I want to say “hey, what about something from this year, not last century”

likefunny
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Ads were a lot better 10 years ago.

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You could speak to the audience potential of the ideas comparatively. Tie it back to reasoned thinking on potential for success, and drop judgement or preference from the conversation so it’s not about what they like and know vs what you like and know.

Don’t blame them. Figure out how to share the idea simply. Then once they are on board, bring in the relevant executions with support.

None of this will work with our top dogs. Too invested in maintaining the status quo of media biz.

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