What’s the deal with all the Patagonia jackets and vests? I see a bunch of memes but don’t get what the joke is. Can anyone explain please?

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Brad, Thad, and Chad on their way to “The Firm’s Happy Hour”

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How is it not preppy?

Patagucci

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The joke is that white people from affluent backgrounds wear them on purpose

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I wear them to support a cause. They have trace of their source factory and avoid practices such as live plucking and non humane methods.

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...

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Basically it’s like a joke within Finance. It’s describing “Banker Bro’s” but it’s funny because Patagonia stopped selling to firms

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“it’s funny because” you didn’t have to come at me like that bro :’(

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Additionally, the follow up from Patagonia themselves:


https://www.theguardian.com/fashion/2019/apr/03/patagonia-fleece-vest-tech-bro-uniform

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Watch the whole thing, this might help https://youtu.be/PTU2He2BIc0

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