What's the difference between Digital BCG and the core Boston Consulting Group practice? I'm considering an offer from the Digital team but want to be a generalist.

Is the culture different? Can you move between them? How does the work differ?

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I got an offer for the digital team (DAS/TDA) if that is what you are referring you are still a generalist but have the option to join some more digital cases if you want (expected to do ~50% but very flexible)

Hope this helps :)

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If you are doing integrative consulting then the main difference is that 50% of your cases are expected to be digital. Otherwise it’s the same job

You can be a generalist, with the 50/50 split on digital v classic cases. Need to be brought in as a consultant, not any of the Gamma Platinion path. Culture is same, same onboarding (you start with classic consultants), same pay, same benefits, most likely working on cases alongside non digital consultants. You could probably move between. Happy to answer any other questions if you want to DM.

With the new branding, I believe digital BCG is likely what Platinion and Gamma was. Same type of strategy work, more technical cases, less/different pay structure.

Gamma, Digital Ventures and some of Platinion are now joined into BCG.X and does build work. Digital BCG was used as a branding in Japan for this too but I suspect you’re in US in which case it’s more of a focus on tech strategy than build and is another flavour of “core” consultancy (much like being somebody who consults to operations functions or retail businesses).

BCG X (gamma) pay is tied to core generalist team. Platinion pay is a little bit lower. Don't know about DV but assume DV is similar to Platinion

You can also be on the generalist track and specialize in digital casework.

Similar culture, but a little different. BCG X is going to now house Platinion, Gamma, and DV. This will likely bring about some changes to the firm and maybe better pay for Platinion and DV folks

They clarified today that PLA will remain less paid within TDA. Time to move on with a different job I guess.

Even we don’t understand what DigitalBCG is.

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