What's the difference between older creatives that "age out" and those who have continued to be sought after for great work?

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Your question doesn’t seem to track. Perils of aging out seems a bit different than quality of work. I’d say difference between aging out and not aging out is connections. As your peers or higher ups leave the biz you need to start making younger friends

likeuplifting

It’s 100% the portfolio. Often as CD’s age, they burn out (understandably). They continue to do their day to day work well but care a lot less about doing award winning stuff that can be extremely time consuming or difficult. The ones who stay in the game are constantly keeping their clients happy and building a great portfolio. But it’s rare. Doing years and years of managing teams + trying to win hardware is exhausting.

likesmartfunny

That’s def part of it. You also need to stay affordable, not necessarily cheap but where the agency is getting more value for what you can add. So you can get paid a lot if you have a client who wants you. But if you step off- by choice or you get laid off- it’s harder and harder to find those opportunities.

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It isn’t about age. It’s about relevance. Some creatives can be relevant at 62 while others can be irrelevant at 27.

likefunny

Great work ?

likefunny

Ones that don’t get lazy and keep hustling and humble stay relevant

likefunny

Yeah great work. Or the ability to manage departments/ be the “face” of a place.

funny

Grit. Endurance.

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