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Who does Libtayo HCP work?
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Health Collective does the consumer healthcare work.
Chiat people are good consumer creatives but they need help being healthcare creatives. Pharma is nuanced and require facts. Chiat creative can’t write facts (don’t like substantiating claims they make) and the art is the same across jobs. HC was created to get the Merck consumer business leveraging the Chiat name not the actual talent. Also the creative want to be known as Chiat creative and not TBWA or WH. They are snobs about that.
Another way to lure creative folks
I think the health collective sits at 488 Madison with Chiat Day and not at 220 E 42 with TBWA WH
Accurate