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Chip on your shoulder for the win
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Chief
1. Evidence that they can come through with the goods. 2. They have creativity outside of advertising represented in their portfolio. 3. Not every job on their resume lasted only 1 year long. 4. They’d not be exactly like everyone else on the team. 5. And they prove ego-free (interviews/references).
Are they necessary?
Me, me, also me
Whether they can keep their subject-verb agreement and/or parallel listing going (j/k - I know we need an edit button on these posts).
All snark aside, I mostly look at how it all adds up on a cost-benefit level. Where will their style plug in, and is that something I need consistently? How often will I need it? Will they be working consistently (but not to the point of crunch), or will they be bench warming unless a specific client needs their work? Can they write in other languages? How well, and how often is that needed?
If there's a net gain there (which at least offsets their salary but hopefully does more than that), make an approach. If not, I keep them in my network, but I don't make any promises.