Whats the first thing you consider before hijacking, approach or hiring a copywriter?

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1. Evidence that they can come through with the goods. 2. They have creativity outside of advertising represented in their portfolio. 3. Not every job on their resume lasted only 1 year long. 4. They’d not be exactly like everyone else on the team. 5. And they prove ego-free (interviews/references).

likesmarthelpful

Are they necessary?

Me, me, also me

Whether they can keep their subject-verb agreement and/or parallel listing going (j/k - I know we need an edit button on these posts).

All snark aside, I mostly look at how it all adds up on a cost-benefit level. Where will their style plug in, and is that something I need consistently? How often will I need it? Will they be working consistently (but not to the point of crunch), or will they be bench warming unless a specific client needs their work? Can they write in other languages? How well, and how often is that needed?

If there's a net gain there (which at least offsets their salary but hopefully does more than that), make an approach. If not, I keep them in my network, but I don't make any promises.

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