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It’ll vary wildly by city. I’m in NY and have charged between $1700 - $2200 depending on the agency and level of pain.
That’s out of Pharma.
Yup, I lower it for a longer period of time (or quite honestly if I know and like them and it’s a shop that tends to be well-run.)
I know people at EVP level who charge more but quite frankly a lot of agencies freak out when it’s north of $2K/day.