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Larger chains usually carry your typical business traveller with the occasional transient reservation on the weekends. Boutique hotels seek out those spontaneous travelers providing a unique experience you won’t find at another boutique hotel. For Marriott for example there’s differences within the brand. JW Marriott and the Westin attract a certain business person while there’s no two autograph collections or tribute portfolio hotels.
The main one is probably the culture. You may feel like just another number at a large hotel chain, while at a boutique hotel, you'll likely feel like part of a family. The staff at a boutique hotel is usually closer, and they often work harder because they have a vested interest in the hotel's success.
I work at Hampton inn suites. I find that we get a lot of wedding parties on the weekends and during the week were filled with business people who travel from all over the world
A large hotel chain will have more employees and be more spread out, while a boutique hotel will have fewer employees and be more concentrated. At a large hotel chain, you may have more opportunities for advancement and training, but you may also feel like just a number in a sea of employees. At a boutique hotel, you may have less opportunity for advancement and training, but you will likely feel like part of a close-knit team