What’s the minimum account team you would staff for a launch at an AOR? What levels and how many?

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This depends on the scope of the launch (agency remit) and the scale of the product/level of support the agency will provide client. I think for a small brand maybe 3 ppl, one senior (experienced account director) and a supervisor and AE

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1 account person per million

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Agree with this guideline but I may go to 1.3/MM for a launch so you don’t kill your people

Skip account team, just give them the CDs phone number.

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