Whats the most innovative ad campaign you know?

likesmart
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1-877-Kars4Kids

likefunnyuplifting

Whelp, good luck in your career!

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The Bible

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Personally I dont care how “innovative” a campaign is—using some dumb OOPSiMEAN new mobile/social tech doesnt make me like it. Quite the opposite.

I like something that’s funny and/or rings true. The “scan this QR code in a hamburger bun for an interactive 3D printed pair of shoes to donate to the trans children’s art collective space program” component is always a big 🙄 Im not trying to be part of anybody’s case study video

funny

For sure you can. Im just always surprised how many times people string together two pieces of tech, an app, and a cause—like some kind of mad lib—and say that’s their “big idea.”

I keep getting emails for an app called “Fish Bowl”

Every brand giving “tips” to their consumers to be green and respect the earth all while they are the ones fucking it up. And, it’s working.

nike+

“This is your Brain on drugs” or “Got Milk”

MySpace

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likefunnyupliftingsmart

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Joy Division song titles that go through my head while ideas are being presented to me:
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Failures
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likefunnysmart

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like

When your CD kills your partners idea that you secretly didn’t like, but didn’t feel like fighting with them about 😮‍💨

likefunnyuplifting

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