{ "media_type": "text", "post_content": "What’s the most rounds/time your client has insisted on putting work through testing?", "post_id": "59f009f169d52d00113396eb", "reply_count": 6, "vote_count": 4, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

What’s the most rounds/time your client has insisted on putting work through testing?

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Adam, that you? I told you to let it go and just make the changes

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Client I worked on never did testing. They also briefed things so late there was never any time anyway though.

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6 months. 9 cities. 3 taglines w/scripts and print.

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7 rounds of testing. Then it all got killed.

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14 months, 8 rounds IBM account

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Had a client that tested every piece of an ad individually. Incredible waste of money.

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