What’s the next step for a marketing analytics analyst 3 years out of undergrad?

like
Posting as :
works at
You are currently posting as works at

Senior marketing analytics analyst

funny

3 years out you should be approaching senior analyst if you aren’t.

it’s also a good time to explore client side of vendor side. 3-6 years is the sweet spot when demand far exceeds supply. you can do good work on your own (unlike someone with 6 months of experience) but aren’t commanding Director salaries yet. teams want lots of analysts at that level. explore a new media or grow your skill set (Python, etc) is you don’t know already

like

In all seriousness, figure out what data discipline you want to pursue further be that data implementation, data visualization, data science, data strategy, etc.. Do you want to be a practitioner or manage? Do you like a diversity of accounts or do you like more ownership? Answer those questions and then decide where to head, be that agency side, client side, or back to school

like

Agencies are -meh- at the moment. I would go to another advertiser within the same vertical if possible if you prefer. I believe CPG is where there are the most data to work with

like

salary-wise ? depends on the city. Mid 70s depending on how technical you are.

like

what are you at now ? I’d say mid 70s. wouldn’t rule out low 80s.

helpful

I went from analyst to managing the analytics team at an agency after 2-3 years. Good part is I get to mentor and learn management. Soft skills become your priority. Downside is the hard technical skills aren’t as much part of your day to day, so it’s easy to get rusty. I brush up on SQL and teach myself Python and R on my own time just to keep up.

like

Currently on the advertiser side at a CPG company - made the jump from Agency 1 year ago exactly ... should I be asking for that promotion?

New York area

@Analytics Manager 1 - Not OP, but are those languages difficult? Already self taught HTML and CSS.

@Senior Analyst 1 - Where would you learn data strategy and data visualization? Data strategy seems more like a "network and stick with brand strategists" sorta thing, but I've got no idea where to learn about data visualization.

Around that time I was a senior analyst and trying to decide what kind of analytics I wanted to dig deeper into. I knew I wanted to stay digital (did both traditional and digital reporting) and I knew I wanted to do more products vs campaigns. Figure out what you haven't learned yet, and what you want to learn.

Echoing what AM1 said, where hard skills are less emphasized in terms of learning once you reach a certain point (but having some wide knowledge helps you mentor/manage).

tableau on demand training.

Tbh I’m mid-60’s 😭

@mediacom 1 they all build on each other. I use Udemy courses to keep myself focused and not get lost. Also they give you access to test datasets that are easy to use.

Related Posts

Ping me if any of the opportunities interests you.

Post Photo
like

What kind of training did your company provide?

like

What is the appropriate number of YOE before earning/awarding the title of “senior corporate counsel?”

like

How important is it to teach telling time (on an analog clock) when kids have access to digital ones? I notice the kids don't seem to think it's important.

like

Anyone here do clinical research? Is it compatible with a nursing background? Thanks

like

Hi ,

Is HCL will revise offer letter based on the counter offer or not.

Any suggestions

like

If you wold like some assistance with classroom management or even managing your owe children, check this out this resource.

likehelpful

Hi guys,
I am about to join
Oracle financial services
What is the usual salary for a 2 yoe candidate with experience in full stack java development

How is the work culture and learning curve available there

like

So I need to find a L1A visa appointment - can I book L1A appointment outside India? In India, the lead time for appointment is huge.

funny

How to deal with insomnia? I average 4 hours of sleep a night and am always exhausted during work, but can't fall asleep! Do I just take melatonin forever?

🎄How do you plan to recharge over the holiday? Are you taking time off? Do you plan to reset or rest at all before the New Year?

Drop your plans or ideas below 👇

like

What are some really fun government jobs?
(Assume no barrier of entry)

like

Anyone in California want to chat ☺️

like

What’s a good comp range for SC Deep Learning data scientist? For an R&D role in consulting.

like

Looking for remote position in nursing. Experience in clinic outpatient setting and management. What types of opportunities are out there for me? Thanks! 😊

like

Thinking of buying a lake front house and rent it on Airbnb. Does anyone here have experience being a host and guide me thru how to estimate the cash flow and rental stats in the area etc

like

Investing question for you all: Due to the (predicted) upcoming recession, are you all saving your money to invest later or are you investing now regardless?

Trying to time the market a bit, which is impossible, but figured I would get others thoughts

like

Hi Fishes,
A friend of mine with 7+ years of experience in debt syndication and investment banking. She is a qualified CA looking for opportunities in Gurgaon. Any leads would be helpful.

like

So a higher up made a new rule that for a service we offer , we have to offer it to the customers three times and If they say no a manager has to get involved and document. it is this not wrong?

like

Additional Posts in Data and Analytics in Advertising & Marketing

Interested to hear what vital skills a snr digital analyst should have including preferred experience, degree etc
My career path to an analyst has been non-linear so trying to see if I should upskill

like

Looking to hire Senior Data Scientists and Social Listening Analysts in Austin, TX for a creative and product R&D shop. Experience with Brandwatch/ Crimson. Message me if interested.

Hey all, anyone have any experience with analyst positions at Coinbase? More so interested in work-life balance and how their “target bonus” and “target equity” work. Thanks.

like

Any data & analytics companies out there with a focus on experiential measurement?

like

On average are salaries higher for data engineers or data scientists in New York? Also what does the career trajectory like for each?

like

Friend looking data analytics summer internship. Anyone know of any internships ?

like

What do you consider to be "insights"? What makes them meaningful?

I see a lot of other analysts push out insights that feel pretty meh to me, like showing best performing tactics, audiences etc. Was I wrong for expecting there to be more?

like

PwC Data scientist interview upcoming. Position is in UK. Any idea what to expect? I have cleared the take home test so expecting questions on that. What else I should be expecting?

like

Does anyone have an extra Prog.io pass or have a way I can purchase at a discount with you?

likeuplifting

what tech stacks y’all using?

me: excel, tableau, alteryx mainly.

heavy lifting on tableau is outsourced and any use of databases/APIs vary by team

want to join a shop that has more hands on tech work

like

Thinking about starting my own marketing science company. Nothing large scale just work on it part time and see where it takes me. Still thinking of offering general data science service or focus on building out some specialized platform. Any suggestions?

like

Remember this in your job search!

Post Photo
likesmart

Anyone gotten an offer that was so low they walked away? would love to hear about what it was and why - stressed about turning down an offer that's almost insultingly low (34K a year for a Marketing Analyst position.) and they've made it very clear negotiation is not happening.

likefunny

Is everyone leaving ad agencies these days or our value just increased in the industry. Getting too many recruiters in my inbox these days . Trying to understand where this is coming from.

like

I’m a data analyst in the data and analytics department at my company but I don’t use SQL/Python nor do I use data visualization tools. I’ve been taking SQL and Tableau courses on DataCamp but I don’t think I’m retaining much.

Tbh I feel very lost. Should I talk to my manager about this or should I just continue learning on the side? Any advice on how to actually retain the info?

I just find it weird how my title is a data analyst yet I don’t code/use data visualization tools. Help :/

like

Anyone else getting screwed by the FB/IG API???

like

Data 🐠

I need current market rates for analytics freelancers. Work skews toward true marketing analytics (reporting, dashboards) but will also include things like social listening or light audience work (3P available info - nothing custom). Prefer agency backgrounds.

What would hourly rates look like for:
Analysts
Sr Analysts
Managers

like

I'm an analyst who prefers managing data systems and data operations than doing the actual analysis work. Is there a market for this? Ad ops?

likehelpful

Do you all send reports in powerpoint/excel or custom dashboards? Do any clients accept dashboard as deliverable?

like

Hiring for a Senior Analyst position, and looking for someone who likes to use data to inform UX. We have someone to pull and organize data, need someone who can put that data into actionable website optimization recommendations. You will see your work in action for a large, global brand. DM me with any interest.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal