{ "media_type": "text", "post_content": "What’s the process like for an advertising AD to transition to be an AD on TV, Film, or Video Games? The title is the same, but what skill set am I missing to make the switch?", "post_id": "60a52a22f3ec610022948e95", "reply_count": 7, "vote_count": 6, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }

What’s the process like for an advertising AD to transition to be an AD on TV, Film, or Video Games? The title is the same, but what skill set am I missing to make the switch?

likeupliftingfunny
Posting as :
works at
You are currently posting as works at

An Art Director for film/tv will be the right hand of the production designer who is the head of the art department. Depending on the size and scope of the project you could be in charge of set construction, guiding the selection and/or design of set decoration and props (props are just set decoration the talent handles vs set dec. that just sits there) “greeking” props (where you artfully obscure a few letters on a beer can or badge on a car for so you don’t have any IP issues), designing signage/packaging/magazine type props, dressing locations, selecting and placing greens for outdoor locations, and keeping an eye on the art department budget. The balance swings more interior design than graphic design for the most part. If you’re on a small project you might be physically doing all of the above whereas a larger project you’ll be overseeing people or teams. If you’re the only person in the art department, congratulations you’ve been promoted to production designer. Also “AD” 99% of the time refers to the Assistant Director (who runs the schedule and logistics on set) when on set.

like

I think he meant art director that makes the games, not game ads.

like

It’s very different, if you ever been on a shoot you had seen ADs work. They will coordinate how everything looks off camera and report to the DP and director. This will include coordinating designers if you you need to design assets like documents, signage, store front logos etc... I did freelance work for this once or twice. Had to design tv backgrounds, newspapers, fake subway visual id for a fictitious town. But I worked with ads that we're encharged of destroying a room, creating fake glass, finding specific furniture etc. In short, you are way more of a coordinator than a creative. Of course you need good eye, the same way you need, but is way different than having ideas and designing stuff.

likehelpful

Additional Posts

Changed my company but it didn't update!

Hate conference calls that drag on for hours.

Can the gay consultants please raise their hands

like

That one person in the conference room crunching away on their kettle chips during a senior managers meeting.

like

Ever bombed an interview so badly that you agreed at the end of the call you aren't a good fit?

funnylikesmarthelpful

I’m sitting in the United Lounge by myself at a table for 3. When I entered the lounge it was relatively empty, but it’s now getting busy and there are few open seats. A gentleman and his spouse...

like

Argument at lunch today ... Is it acceptable for a staff/consultant to wear a black suit, black shirt, and a black tie into the office?

like

Any good books to read about being an excellent consultant?

like

Best Marriott/SPG resorts in Florida? want the feel where the beach is in my backyard and I can order drinks from my beach chair. Not looking for just a hotel near a beach, suggestions?

like

People always say Deloitte Advisory Cyber Security pay is similar to that of Deloitte Consulting. Any Advisory C’s and SC’s from Cyber wanna share how much they make + how many years out of college?

like
likehelpful

It would be great if the Help Desk wait music was just a little less fuzzy

like

Any recs on headphones? I like Beats but don’t want to look stupid

like

What is the point of global upgrade certifications? They *may* give you an edge over everyone else on the upgrade list at checkout time.. that seems like a crazy waste of a diamond perk.

likehelpful

Recruiter video calls in a Covid world — wearing a collared shirt, 👍🏼 or 👎🏼?

likefunny
like

How are Acura RDX?

like

Power, prestige, or money?

likehelpful

Anyone here live near Sausalito? It's so beautiful!

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
Download Fishbowl to see what others are saying
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Get realtime notifications and see
what's happening in your industry
from the palm of your hand.

For account settings, visit Fishbowl on Desktop Browser or

General

Legal