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What’s the process like for an advertising AD to transition to be an AD on TV, Film, or Video Games? The title is the same, but what skill set am I missing to make the switch?

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An Art Director for film/tv will be the right hand of the production designer who is the head of the art department. Depending on the size and scope of the project you could be in charge of set construction, guiding the selection and/or design of set decoration and props (props are just set decoration the talent handles vs set dec. that just sits there) “greeking” props (where you artfully obscure a few letters on a beer can or badge on a car for so you don’t have any IP issues), designing signage/packaging/magazine type props, dressing locations, selecting and placing greens for outdoor locations, and keeping an eye on the art department budget. The balance swings more interior design than graphic design for the most part. If you’re on a small project you might be physically doing all of the above whereas a larger project you’ll be overseeing people or teams. If you’re the only person in the art department, congratulations you’ve been promoted to production designer. Also “AD” 99% of the time refers to the Assistant Director (who runs the schedule and logistics on set) when on set.


I think he meant art director that makes the games, not game ads.


It’s very different, if you ever been on a shoot you had seen ADs work. They will coordinate how everything looks off camera and report to the DP and director. This will include coordinating designers if you you need to design assets like documents, signage, store front logos etc... I did freelance work for this once or twice. Had to design tv backgrounds, newspapers, fake subway visual id for a fictitious town. But I worked with ads that we're encharged of destroying a room, creating fake glass, finding specific furniture etc. In short, you are way more of a coordinator than a creative. Of course you need good eye, the same way you need, but is way different than having ideas and designing stuff.


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