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Can I say no to working the weekend?
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My fav is when the client wants a novels worth of info in a banner ad sequence but then hits you with “it feels too busy"
Make the logo bigger.
“I dunno man just art direct it” (Creative Director In response to over 10 art directed layouts)
“Just play around a bit."
“Write better.”
Yeah, SMD better.
“This but gooder.”
we need to say where we’ve come from but don’t say: tradition, heritage, legacy, always, never, path, journey, road, ours or yours.
"No... no...no...no..emm no."
But what he actually meant was, "Please tighten the leading 2pts, then it'll be perfect."
"just unfuck this"
Make it sexy.
Write a line that’s good enough to go in communications arts (said by an acd who had never had any work in CA)
Savage
Put a bow on it. Move the logo to the top above the headline and make it twice as big. Add heart shaped bullet points. All on the same layout
“That idea is too Caribbean" (because I’m Caribbean) and no, the idea has nothing to do with that 🤷🏽♀️ #caribbeanbias I guess 🤔
Make it more Cannes winning.
Make it more organic
You can’t start a sentence with and
Make it tasty. This was not a food ad or ad with food visuals.
@ACD3 this one makes my skin crawl.
“It’s like we’re a meat market with everything out for sale” — about a drop down menu item