What’s the worst piece of work you’ve made?

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My portfolio.

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A shopper marketing direct response email for Summer’s Eve. I wish I was joking

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I once convinced a client to run a banner that opened with “A Bae Area Exclusive” for a Bay Area-specific offer.

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luv u 2 bay ❤️

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Im haunted by a McDonalds print ad for this charity contribution can they were gonna have on the counter. My winning headline was “Change for the Better.”

Im sure Ive forgotten stuff thats just regular-unmemorable-bad, but that one is an actual regret.

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My time as an apparel designer for some big brands was nothing but puns and bad writing. “Take a hike.” “Young Buck (illustration of an actual young 🦌).” “I quit daycare to go fishing.”

I’m surprised I got a chance in advertising at all since this is what my book consisted of.

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An ad for Red Balloon in Australia. Should've been great. Strategy and idea were on point. Let down in a massive massive way by production and director. Still pisses me off to think about it.

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Creatives bullied us into a campaign targeting parents to support their children’s schools... by dynamically populating the name of their child’s school... nothing creepier than a company knowing the whereabouts of your children...

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Hello Fresh

Every direct response TV spot I ever wrote. None of the good ones I wrote ever got produced, just the crap. I have no other TV work in my book. I wish I could say ‘but this garbage, not the fun brand work, is what actually made the client money!’ 😖

A mascot and a child using puns to argue which of them likes [product] more.

they made me do it

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B2B

For a home phone service

Coors Light social.

One of the millions of tech fad "ideas" that were around 5-ish years ago. In my defence, I didn't technically make it because it was crowdsourced.

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