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What’s working in internal comms / corporate comms like? Is it different agency side vs client side?

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It’s focused on engagement and impact rather influence. You’ll deal with a lot of data and analytics, as well as assessment of performance. Instead of big ideas it’s more about concrete, literal campaigns. They aren’t looking for creativity, it’s about keeping the audience informed and up to date.

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My favorite part...no more timesheets and billable hours!! Agree with other post - less creativity, more “focused” work (usually all around the company’s annual strategic plan) and lots of measurements and analysis. I feel I gave up the energy/pace and variety of agency work in exchange for stability. My audiences are now industry stakeholders vs consumers. It’s not groundbreaking, innovative work but I can’t complain about having more job security and consistency in my day.

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All accurate. You won’t win any awards for your work, but you will have work life balance and less of a frantic pace.

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