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We are searching for a 2-4 year experienced creative team to work on our broadcast national furniture brand business. Writer and AD team. Some experience is required...not right out of school. Looking to build your book...work with a senior team and fun celebrities. Full time. Remote. Atlanta area is ideal. If you or someone you know is interested please have them reach out to me at celiaweeks@sjp.com
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Might help to think of it like body copy in a print ad. The important/boring stuff goes in there, like CTAs. And/or, it can be a supplement to the main headline - like, you can keep riffing on the concept in the post copy. Extend the joke (if there is one). In my opinion nothing in the post copy should be too important to the concept: people scrolling quickly should be able to get the gist of what you’re communicating without reading the tiny type. It’s for taking care of business. Assume no one will read it except the client.