What’s your paid social formula? I struggle with what to put in the “primary text” field on a Facebook ad. My catchy headline is usually in the video or the photo. What do you put in the post copy?

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Posting as :
works at
You are currently posting as works at

Might help to think of it like body copy in a print ad. The important/boring stuff goes in there, like CTAs. And/or, it can be a supplement to the main headline - like, you can keep riffing on the concept in the post copy. Extend the joke (if there is one). In my opinion nothing in the post copy should be too important to the concept: people scrolling quickly should be able to get the gist of what you’re communicating without reading the tiny type. It’s for taking care of business. Assume no one will read it except the client.

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Related Posts

Let's talk salary.

I'm up for a raise soon and I'm at 43,000 a year. Anyone have any advice on what I should ask for?

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Hi all - I see myself starting to go down a path that I want to avoid. My issue is less frequency of drinking, more that if I’m out 3 drinks turns to 20. I’m not religious and would prefer a moderation program so I don’t lose the occasional glass of wine at dinner. Any recommendations?

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🚀 🚀 🚀

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Can we talk about how Katara should have ended up with Zuko? I just rewatched the series and am frustrated all over again.

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Bacon is overrated.

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What ever happened to the bio-fuels that were supposed to be the Next Big Thing? You never hear about them anymore

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Can’t you see I’m trying to nap here?! 😾

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Hi Fishes,
I am looking for open roles mainly in the financial services and investment banking operations. I have 3 YOE working with Morgan Stanley and Goldman Sachs with experience in Fixed Income Products and Structured Products respectively. I am looking for opportunities in Mumbai and Pune.
Please dm me if you think you can help out a fellow industry colleague. I can start immediately.

Thanks in advance

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Best way to prepare for case study interviews? EY McKinsey & Company Bain & Company

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How do you create meaningful IEPs for families while meeting federal and state requirements?

Hi,
I have applied for Application Developer- Open Source Node.js position.
What kind of questions might be asked in IBM technical interview?

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Getting this while trying to download auth application.
new joiner

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Hello Fishes,

One query,

Does TCS perform BGC for our previous organization also before joining or sometimes after joining also?

My Home address verification was done a month ago. However no one reached me for any kind of details regarding my previous employment.
I had uploaded the previous employment documents on Ibegin portal, I was going through the posts and came to know they as for other details also like PF passbook , Bank statement etc.

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This was incredible. Thanks to the Maip team and council for making this happen. Can’t wait to see you all soon.

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Trump's plan for the next four years! Only a genius could come up with a plan like this

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Jose Cuervo you are a friend of mine! I like to drink you with a little salt and lime-----enjoy Friday night mis amigos!

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When do we find out about bonuses?

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how’s public accounting these days? one of the contractors we used said they were up to 2 am every day for weeks trying to meet a busy season deadline. in my day, 8 AM to 11 PM would be the most we’d do unless it was filing week for provision or return.

just trying to gauge the environment in case my current job doesn’t work out

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Today’s plan thanks to POTUS’ bigly brain: Take car, go down CVS, take care of work, pick up mum, head to the Winchester, pour a glass of Lysol with some Tide Pods, and wait for all this to blow over

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Any Insead applicants - What did u mark for employee sponsorship with GSAP - Yes/Full Tuition, Yes/Time Commitment or No. I spoke to their adcom and she recommended marking as No.

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Additional Posts in Copywriters

Advertising copywriters, how do you work with an editor? I’ve got one on a website project I’m working on now but have never worked with one before. They’re recommending changes I think are completely stupid. Is this common? When an editor suggests edits, is it normal to have to rewrite whole sections?

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I just want to put something positive out today. I had a freelance gig come my way and I threw (what I thought) was an insane $ at them and they said yes 😭. Bless up. Haha I’m so pumped

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Ok guys so how much is content strategy actually a thing, and how much is it just something any copywriter with a brain should just know, but that agencies use to charge clients more money?

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What can I do to become a better writer? Dealing with a major case of imposter syndrome.

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My social marketing coordinater just wrote her versions of copy in a copy deck that was already approved by my ACD. However my CD who happens to be an AD and really loves puns commented on said lines

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Out of real, good paying work since November 2018. I’m depressed humiliated and furious. I get calls from recruiters an average of 3 times a week. I’v been ghosted more times than I can count. WTF????

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Anyone interested in connecting on LinkedIn? I’ve been trying to improve my profile as I continue my job hunt

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Anybody have example spots of a product/service that solves two different issues for one audience? Would really be helpful .

🔥January Job Thread!

Do you know of an opening or opportunity?

Drop it below, help another Fish!

likehelpful

Let's do a salary thread for Copywriters:

Post your - Salary - City - Years of experience - If You've Won Awards.

Fishbowl will circulate the data once we've reached 200 responses, so make sure to share with your coworkers.

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Which writers or pieces of work do you return to when you need crafting inspiration?

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Is there a good editing service out there or a peer review place? I’ve got some long-form copy stuff that I am working on for my book. Normally, I’d ask someone in my agency to look it over.

How much background research do you think copywriters should be expected to do for a project? Say, for example, you are assigned to create a brochure to help people decide how to invest their money...

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I’ve been getting some scammy “buy my copywriting course” messages lately. But it’s the the three recommended replies in this one that have me cracking up 🤣

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Freelancers, what’s your rate? Always good to get a gut check.

Rate, location, years active, gender

I’m 85-90, NYC, 10, male

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Copywriters who went to ad school, do you find that Art Directors who didn’t go to ad school tend to break team so much more frequently/quickly than ad school grads. I do.

‘‘Tis the season for “‘Tis the season...” headlines. (I’ve seen 2 so far this week.)

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It’s feeling impossible to find a long lasting mentor-mentee relationship, especially when agencies are understaffed, timelines are ridiculously short and the best in the biz jump ship every two-ish years…

Does anyone have tips on how to become a better writer when you don’t have consistent senior writers around to share your with with?

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Does anyone else cringe when brands use the word "obsessed"? I always thought it had a negative connotation.

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