What's your percentage of time spent on media buying/execution versus strategy and planning? Please share if you're a small agency or holding company for context.

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Holding company mostly media buying but want to make the switch to strategy/planning so that I can make the switch to account management and then make the switch to Production

I’ve been at both.

At holding company it’s usually divided, planning team and buying team (with multiple buying teams by disciplines; search, social, programmatic, traditional/classic buying)

At smaller agencies, more time on the strategy and planning side vs execution. Campaigns are usually smaller but need more explaining to the client hence more decks hence more time needed vs actual execution. But that also depends on the agency and client type.

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