What’s your process for naming things?

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A couple ideas that have worked for me:

- Research similar events to see what’s trending and get ideas around naming conventions (XYZ-Fest, ABC-Con, etc).
- Look to the company/brand values or what they’re trying to achieve with the event, then break out the old thesaurus (i.e. a wellness event called “Thrive”).
- Incorporate aspects of the location (like SXSW) or duration (“pop-up”).
- See if you can incorporate a fun pop-culture nod relevant to your audience, even better if it feels like an inside joke.
- Check out how the company brands their other events or refers to audiences and work from there (e.g. Salesforce and their “trailblazers” shtick).
- Bonus: Stress test your names to see if they are an easy “get.” Will your target immediately know what the event is all about simply by hearing the name? (a pop-up wine shop called “The Rosé Garden.”)

Hope these ideas help get you started! Good luck! 🍀

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Very nice.

That’s one way to do it. I like to make categories that hit specific product or emotional benefits. Include alliteration options, super off-the-wall ones, try evocative one-worded names. Edit yourself but don’t overdo it. Make it a mixed bag. Your boss will appreciate it.

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At our agency, the best ‘brand name + emotion’ word mashup reigns supreme. FML.

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I have to name an event and it’s a bit different than naming a concept or script. Was gonna start by just pulling a bunch of words and mixing and matching but curious if anyone has tips

<insert word here> world championships

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