What’s your rule of thumb for account and pm percentage on a project? Looking for a swag number I can use to show average account to creative ratios. Thanks!

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20 Percent. Though we've adjusted up to 25% for particularly challenging clients or when we are working with multiple clients and third parties.

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10-20 depending on the project and client

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20% average, 30% for productions or work involving more than one vendor

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We also use 20-25% depending on client and project complexity

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We tend to set 15-20% of all execution roles’ hrs allocated for PM (i.e., 80h for 400h execution team), and then CS amount depends on: Who the CS is, how high- or low-touch the client tends to be, and nature of the project. Some of our projects set CS = PM hrs, while others have CS at roughly half of PM.

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30% total but usually AM time eats a larger part of that %

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18-20% depending on the project

20-30% depending on the project and client

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