When a cover letter is required, what stands out the most?

likehelpful
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Cover Letter: Start with an anecdotal lead. Discuss your early childhood, how the flame of adversity forged your resilience. Discuss your particular tastes in creative, literature, and how your choices in breakfast food are an acknowledgment of privilege. Discuss, in sonnet form, your stamp collection, the first time you fumbled at a brazier, and lastly, don’t hesitate to inject intellectual superiority by way of a colorful personal anecdote. You know... That, or, you could just write an email. Either or.

likeuplifting

Literally everyone asks for a cover letter @AD1. It's just 2018, so cover letter means email.

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If they are asking for a cover letter you probably don't want to work for them.

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@op, honestly, in my experience, most recruiters don't really read them thouroughly. If there are key words you can use in their posting, those will stand out. If you can name drop, even better. Make it the subject of your email: "Art Director referred by...."

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Really? I've never heard that term used when applying as a creative. Good to know. Probably what stands out is your ability to show them you're right for their team, rather than how good you are in general.

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Creatives don’t do cover letters

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Hate cover letters. But as a creative you should make it creative. Show your personality. Short and sweet. Not a recap of your resume. If it flows, show you’ve done some research

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That's what I was thinking @ACD1, especially since I have someone internally as a referral already. But I don't want to be overly confident that I'll even get an interview, just because I can name drop.

@AD2, so what do you do? Send a blank email with a link to your book? Lol.

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