When agencies create work to solve the world’s problems and they say that their sole (ok, main intention) is for the betterment of society, Maybe they should virtue signal and NOT enter it into award shows.

likehelpfulfunny
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What’s really sad is that if this work wasn’t so heavily awarded, 95% of it wouldn’t be created in the first place

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I’d say 100% of the “make the world a better place” work wouldn’t be made if it weren’t considered award worthy.

Virtue Signal will be a new category at Cannes.

funnylikesmart

Stealing ^^

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You could argue that award shows generate more press for the idea.

likesmartfunny

People need more self-awareness in life.

I guess you’re right. Agencies portray many things as being better for the society but all they want is appreciation and awards.

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