When companies pander to social issues (gay pride flag logos, blackout posts as of today) do people actually respond positively to that? I’m not a target group of these posts, but don’t people look at Popeyes and Sony making these posts and think “oh this is a blatant free marketing and PR stunt”. I’m genuinely curious to know if anyone actually responds to these types of posts.

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I really didn’t think putting Accenture’s logo into my profile today was the genuine move.


OP - I think it’s better than them not endorsing social causes. At least it shows a level of solidarity with the people and I don’t think it’s meant to make you go out and buy their products upon seeing it. Is it enough? Not if they don’t plan on hiring or donating to gay/minority causes for example. But if the company shows empathy for these causes it’s a lot more likely they’ll also enact policies that are in line with them than those who ignore them.

Genuine question: are you asking about workplaces speaking on humanitarian issues (treatment of lgbtq, racism in the workplace) or posting on social media about them? And what is a way that is not “pandering” but supportive?

Gotcha. If they are not contributing with $, hiring practices, or anything substantial beyond a picture then that’s empty.

I’m gay and I think it’s a big deal. I don’t see it as marketing to their customers. I see it as marketing to their employees that they can be gay at work and it’s okay. That’s how I feel when my firm puts out a pride logo.

I agree that I like the company ones. Today we were point blank asked to rep ACN on our personal pages using their pride logo and ACN’s tagline (specifically FB, insta, and twitter). That part felt like pandering. I’d rather be known separately for support regardless of where I work (though I’m pleased ACN is vocal).

Yes. I bought like ten nikes full price after that football player’s deal with them.

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