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When developing an estimate do you provide a range for tactics? As an example: 3-4 concepts or up to three rounds of revision. If so, do receive client pushback and how do you handle?

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Take into account number of creative teams you put in the concepting phase and then base hours on timing (at least until the rd1 client review). Depending on which route client goes with, you’re likely to cull down staffing to 1 team. Tactics should be agreed to upfront (ie: show manifesto, proof of concept/look and feel rd1 then after selection of direction and media plan, blow out remaining deliverables).

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