When did the *number* of decks a person writes (not the content of them) start automatically deeming them 'strategic’?

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It didn't. It doesn't.


It comes from the Top down, leadership needs to train their people in all aspects of the business. Most importantly give constructive criticism so, per the example here, one doesn’t make a 150 page deck to be “strategic”.

Just represents how often they’ve delivered against expectations - probably weekend and late night

Never did and never will.

And unfortunately, about 1 out of every 100 senior Account people are even remotely strategically inclined.

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