When do you think we will be able to start shooting again? Or even prepping shoots? I don’t even know what month to start planning projects for.

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The entire industry is going to shift to editing a tidal wave of USC, “User-Generated Content,” for the foreseeable future. We are going to be drowning in shaky smartphone videos recorded by Karen at home in Omaha and Tiffani on her balcony in Los Angeles, turned into vignettes and set to uplifting music, until society finally collapses.

likefunnysmart

Animation, CGI, unused clips from pervious shoots and a bit of stock will do the heavy lift until live action production can resume. Google and a couple of brands can get away with using UGC but not all and most won’t want to either.

Funny how the assumption is that we’ll need montages with some apirational music to underscore the end of civilization. 😂

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When you find an insurance company willing to take on the liability. That’s a while down the road.

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The virus sets the time line

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What’s your time line projection?

June is the target we’re seeing for shoots. Cuomo isn’t expecting the peak to hit for another 21 days so much sooner doesn’t seem plausible for live action.

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I’m aiming all my postponed shoots at June too 🤞

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June

likesmart

Sometime in the summer, hopefully June and not August. Then I’ll get my job back 🙁
Until then...

Post Photo
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Yeah, most timelines I’ve seen are optimistic for June. But that’s how things are today... perspectives change day by day!!

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Possibly late June, but more like after the July 4th holiday is more realistic. Some international markets will open sooner, but it will be interesting to see who’s willing to travel.

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Summer or Fall

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