When is the right time for an agency to acquire a DMP. Currently, none of our clients have one of their own. Hefty investment, but when is the right time?

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I'm in automotive and we have one. And it is a beast. You have to make sure your setting it up properly to extract all the data.

That really just means that you have to put some thought into what you think you would possibly want to know, learn, and then eventually leverage as an audience segment.

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💪

funny

I'll try to share any pics that provide deets but don't get me fired. Although i am disgruntled af right now.

@OP you hiring any AMDs?

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How much data is currently available to leverage? Is the taxonomy built/established to extract in a usable form?

Not sure at the moment. Plenty of data. The taxonomy however, I am not sure. Need some insight into how to start down this road. Structure, etc

Haha thanks! We will see if you get fired

My company has its own in-house DMP and DSP. Let’s talk! Jonathan.Miller@srax.com

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