When it really comes down to it, where does your agency fall... account-driven? Or creative-driven?

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Money-driven

likesmarthelpfulfunny

Politics-driven. Doesn’t matter what discipline.

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Ive thought a lot about this. Agencies now are calendar driven. Tell me anything that's more important than making deadlines and having stuff ready for meetings.

If anyone can tell me about a meeting that was all about how to spend more money to make the work better, or a project postponed because the work wasnt gonna be interesting to watch, or a meeting cancelled because the creative didnt seem right yet, please tell me to go F myself.

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imposter syndrome driven

likesmart

honestly, fear-driven. toyota trusts us a lot, but that’s because we bend over backwards to do decent work that we know won’t piss off the client. and the client is fear-driven because they’re the a top auto OEM and can’t fuck anything up with risky work.

likesmart

@BBDO1 I have definitely pushed and cancelled meetings Bc the work wasn’t good enough yet.

Rga is definitely creatively driven but I think we, (and most agencies given the current climate) are completely money driven. Taking on work that in previous years might not necessarily be the right fit for the agency or the type of client/work we want, but hey someone wants to pay 500K for 500 banners? Let’s do it!

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instagram black and white filters driven

likehelpful

Creativity driven.
All depts support that vision together.

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Account (money $) driven only

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I was going to say fear driven, but then I realized thats all human beings every day all day long.

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The 2 RGA peeps have very different takes on their agency haha.

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Account driven. Only they call them Business Leaders, here. 🙄

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FCB Chicago is owned by account. They weigh in on creative all day. Own our calendars. Our lives. Our balls

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Politics and money driven. I don’t see the push for good creative coming out of RGA. I long for a really beautiful, design driven campaign.

Strategy.

🤷🏼‍♂️ driven

@RGA, so does the client ask for banners or do you tell them that’s the strategy to follow? For 500K.

Account. Upshot Chicago

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