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I think two is my usual max, the second one I usually send if I have updates (new visuals, assets) that I didn’t share in my initial pitch.
for broadcast news desks, I send follow ups and then call them to confirm! They’ll be able to give you a better answer over the phone
Coach
Depends: if it’s a more general pitch, I’ll follow up 2-3 times. If it is a pitch that I know is completely relevant and in the reporter’s wheelhouse-I’m following up like 4 times and leveraging other channels like Twitter or phone.
Net/net-if it’s a story I know they will want, I’ll follow up until I get a response. Anything else, pitching a few time.
It depends on the pitch if you think it’s something that really fits their audience follow-up a few times including phone or their social if they use it for work.