When pitching your group at a midsized firm’s services to potential clients such as PE firms, what selling points would you push for as to why you’re better suited than, or at least a good option over, big NY firms? I’m thinking more competitive fees for one, but what else would convince a PE investor to retain a midsized firm/keep them in mind?

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More attention from senior attorneys — most senior people at firms that do megafunds will prioritize their mega fund clients

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