Designers

When redoing a company’s website/sitemap is it best practice to get briefed the insights of the website or do you just go in and do whatever you recommend for a sitemap based on your intuition?

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1) get site analytics from Google 2) look at the data, find patterns 3) key: ask WHAT are the top goals you want the site to achieve (subscribe, sell, join, etc.) 4) do content audit in Excel 5) draft information architecture based on the audit (IA) 6) draft wireframe for landing page and secondary pages 7) get green light approval 8) finish all wireframes 9) if navigation difficult /new/convoluted then do card sorting, you only need 5-7 people 10) design it 11) user test 12) QA 13) launch I truncated this, don't have enough info, but this is it at a high level. Site goals are key, analytics finds flow and technical issues. And remember, the top 2 pages on as site are usually the homepage and the FAQ page. Hope that makes some sense.

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