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When sending a cold email to a recruiter, should you include a reason why you’re interested in the agency? Or keep it short and sweet with your book, resume and what you’re looking for?

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If it’s genuine, yes include what makes you interested. If it’s really basic like “the ___ campaign you did was really rad” then no. Keep it short and give it some personality.


No chance without a reference/personal connection to the recruiter. If you don’t know anyone who works there or you don’t have some kind of stunt to get your portfolio noticed, don’t waste the time.

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