When starting at a new company, what’s an appropriate amount of time to pull together a social media strategy and general digital marketing strategy?

If you mean a full strategy (platform, content, style, tone, etc.) I asked for 90 days to audit, test my approach and set new goals

ASAP. A lot of brands launch on social before they even officially cut the ribbon.

It took me 90 days at a large company. Not saying that’s right or wrong, just my experience. 👍

Depends what exists currently and the direction the brand wants to take. Could be anywhere between 30-90 days

You’re going to be overwhelmed by trying to focus on all the platforms at once. Identify 2-3 you and/or your team has expertise in and solely focus on those.

Take one solid week to plan a full month of content with the expectation of posting at least once a day (consistency is key). Make sure everyone is on the same page for the goals of the platforms — is it leads, views, conversions?

Analyze your results and then repeat and refine your strategy every month. Once you get the hang of your focused platforms, you can use automation tools to cross-post on different platforms and schedule them. Enjoy!

I’d say on Social media strategy at least a week or two if you’re solely working on the strategy.

Every brand is different. I’ve seen agencies ask for shit in 1 month / 1 day / 48 hours etc.

I would also say as soon as possible. Put the framework together, find inspiration based off competitors and brands you think are doing a good job in the space. Look to put it into action quickly so you can start evaluating performance and being tweaking as needed

Are you starting from scratch?