When the briefing is Monday and you're suddenly reevaluating the whole strategy 🙃

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Did 5-year-old you ever trim a Troll doll's hair? And you kept trying to make the trim more even, but suddenly it had no hair left? (Have a friend change your computer login this weekend. Do not touch your brief until Monday)

likefunny

I was in the same place last weekend. My CD reminded me that, hey creative is allowed to rev. Strategy is too. It’s ok to get your creatives started and hone the strategy along the way - especially if your timelines are tight.

likesmart

Ideally the briefing is to kick-off the larger team and you would have already reviewed, debated and tightened up your brief with your CD in advance.

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In the exact same boat lol

It me

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