When the client chooses the throw-away idea

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likefunny
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When you put the throw away idea in the deck

likefunnyuplifting

Why would you show a “throw away” idea?

likesmart

You all act like @OP had total control over what was shown to the client. There are planners, account directors, and C-suite staff that reviewed all this stuff and if two of those people want it included, you either fold and live to fight another day or you die on that hill. Sometimes it isn’t worth the fight.

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👆🏻 This. Don’t show the straw dog idea. Dumbest Creative 101 move there is.

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As an ECD, you should know this. Client will always buy the safe idea, if you don’t love it, don’t show it. 🤦🏻‍♂️

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Two great ideas is always enough. No one wants to see “all of our thinking” !!!

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Don’t show ideas you don’t want them to buy. Ever Problem solved.

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Clients should only be able to pick the strategy. Not the actual ads. They are not equipped to make that type of decision.

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Good luck with that

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I always fight to kill any ideas that we don't believe in, C-Suite or not

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I don’t doubt that, but I’ve seen OUTSTANDING creative directors lose that fight many times. So, dragging one of our fellows for it isn’t really a cute look for anybody.

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Never show the client anything you wouldn’t want to make. Problem solved.

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Never present an option you don’t want to produce.

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Yeah, this post is very perplexing.

It’s your own damn fault. Stop playing the long game

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