When your CD, looking at concepts, kills all but the most vanilla options and says “we need to give the client what they asked for,” are they a) a bad CD, b) good at client management, c) both d) something else?

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I may not know shit, but i do know that I’ve never heard the greats ever say “we need to give the client what they asked for.”

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Some might say both. But a good CD will always bring some smart ideas that push them to the edge of their comfort zone. It’s one thing to bring sellable work with an option or two that stretches the client. It’s another to bring all vanilla that you know the client will gladly accept and run. The latter is not in the best interest of the brand or the agency.

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A good CD knows what battles to fight when. Of course we always want to push the work but it could be your CD trying to save you from the client this go around.

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In this economy? Probably very good

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