When you’re writing from the voice of the company but need to get the company name in there... how do you approach it? “COMPANY NAME is proud to present our blah blah blah”? “We at COMPANY NAME are proud to present our blah blah blah”?

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Posting as :
works at
You are currently posting as works at

At Blah, we blah blah blah.

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Nike believes in whatever you believe. Nike is there to tell you that destroying your knees by the age of 15 is the only way to prove your dedication to sports, and we will be there to remind you that nothing matters except Nike, winning, Nike, and teamwork, in that order.

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That’s what makes us at ______ different (or some other BS adjective here). Sometimes it’s nice to get it mid-sentence or at the end. Rather than in the beginning of every sentence.

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Unless it’s radio, just slap your logo in there 👍

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Just look at one of those cheesy manifesto commercials from W+K... it’s first person, not third.

This is where the Brits have it all over us: they get to do this wonderful 1st person construction that never fails to fascinate; “ShagCo believe in the power of shagging.” No “At ShagCo” or adding “s” to believe(s), just using the name the same way you’d use “I.” And can’t quarrel—it’s their language, we’re just borrowing it.

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Hi Fishes,

My TCS iBegin status changed to "Evaluated" on 12th Oct but still no updates regarding the offer letter in TCS iBegin portal and no email update from HR.

When can I expect the offer letter from TCS?
Any suggestion?

Has anyone worked directly with the Organizational Consulting Department at Saudi Aramco? Have an opportunity to join the team and would love to learn about their people, culture and comp. TIA :)

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Well that’s a helpful email, thanks HR 🤦🏼‍♀️😂

Post Photo
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Anyone have tips on how to be a happier person in the morning? I’m crabby in the morning no matter how much sleep I get. I end up snapping at my kids for the most trivial things while they’re getting ready for school.

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Thinking of getting my outpatient coding certification, anyone here have an experience in this field? Is it worth it? How is the pay?

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Will TCS blacklist me if I rejected an offer after accepting? Due to some personal reasons I can't join

If our employers are deducting taxes from every paycheck (both wife and I work), why I still need to pay such a large amount when doing our taxes?

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Hi Fishes,

What would be the normal CTC range for Senior Associate 2 at Bangalore?

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Hello,

I am a technical specialist looking to transition to tech recruiting. Can anyone help me find a remote position? I keep applying but I keep getting rejected. I am a recent grad with a communications degree, I have recruiting and tech background, I am also bilingual in Spanish and English. Can someone please help me. Looking for a salary $80k+

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Hi All. I am currently working in TCS and pursuing my PGP in Data Science and Business Analytics from Great Learning. I don't know much about job opportunities. I love travelling and some of my friends travel to different countries for a short stint (1-2y) for work. Is there any job/company that would be allow me to travel often (to different countries) as a Data Scientist/Analyst? Sorry if the question sounds dumb. Thanks in advance!

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Open to remote SDR/BDR inbound or outbound.
5 months of Mid Market / Enterprise 100% Outbound SDR experience with telecom and retail background. Any openings or referrals?

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Anyone heard of Quinstreet?

funny

Looking for tech leads & engineering managers in Java tech stack for reputed product firm. Let me know if anyone is interested.
Prior product development experience is a must.

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Hi, I'm currently clerking at a federal court and moving to Chicago after my clerkship. Anyone from Chicago or have knowledge of the legal market and would like to connect?

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What are some of the common exit options for the manager level? Looking for TC to be close to or over $200K. I know it’s heavy tech in the US, but what does that translate to here?

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I'm trying to compare the perks and benefits of leadership positions at the four big CRE firms; JLL, Cushman Wakefield, CBRE and Colliers. Can anyone comment on any perks or benefits they get at the companies I don't work for? I'm thinking company swag, travel to conferences or to meet with clients, leadership retreats, nice offices, vehicles, clothing allowances etc. Curious if there are any benefits to being a leader at any of the other firms. Thanks

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McKinsey & Company Hey guys - what is the range of the bonus at McKinsey as a % of your salary in Dubai? Thanks McKinsey & Company

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Happy Valentine’s Day teachers!

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I’m bringing my confession to you all: I want a poly relationship with someone emotionally available. More flirty than a friendship, no sex, but I’ll domme you if you’re into that

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Additional Posts in Copywriters

My AD never brings ideas to the table. I’ve mentioned this already to higher ups. It’s beyond a lazy thing-he’s just not a conceptual thinker...

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Any book or copywriting resources for an entry-level copywriter? Looking to try and learn more in my free time, whether that be through a course, website, book, etc.

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Has anyone made the switch from agency to editorial? how did you do it?

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Hey all!
I’ve been working at my copywriting craft for over a year (coming from media side) and am just now applying to Jr. Copywriter roles. If anyone knows of open roles or your best tips to get hired it would be greatly appreciated. Also, what can I expect as a Jr. salary in NYC?

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I been in PR for around a year and I don’t think it’s my cup of tea. Mulling a return to a traditional ad agency or in-house.

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Stg if I hear one more person say “high level”….

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What are questions I should be prepared to answer in an in interview for an Associate Copywriter role? I used to be in project management, so the questions were different...

How common is it for writers to go to the video shoot they co-wrote? If they aren’t invited, and the CDs go instead, is that a leadership perk or an insult?

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Any good job boards besides LinkedIn for creative staffing? I’m on working not working but that doesn’t seem super busy.

Wondering if there’s any industry or city specific stuff out there?

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Hi! So yesterday I pitched that we take every article in our real estate magazine and basically copy and paste it into a blog section on our website. I really don’t know anything about blogs except that they can help boost SEO. Do you have any advice on how to do tweak it to be more “blog like” or is my idea ok?

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CW JOB! Looking for my better half. If you’re a mid to senior CW (possibly ACD) and interested in a full-time job in Florida at a great agency, give me a shout for more details. Killer book required.

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I spent the first few years out of school working in music before getting into advertising as an account person. Quickly realized it wasn’t for me. Busted my ass working with the creatives on the side until I was able to build a decent enough portfolio for an agency to take a chance on me as a full time CW. I think I’ll be a Senior CW soon, but it feels like most folks my age (30) have been in that role for a bit or already past it. Since I can’t turn back time, any tips for catching up?

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What’s a good freelance rate for a mid level-senior writer?

I am applying to more positions through staffing agencies as one way to get a writing job. When they tell me the hourly rate and I suggest a few dollars higher per hour, they'll say, "Just so you know, the competition is priced lower than you."

Is this to scare me into submission to charge less so that they can profit more? Or is an employer really not going to pick me because I am priced 1-$2 more per hour than someone else? Wdyt?

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Best Squarespace template for copywriters? Or really, what’s your favorite to use for your portfolio?

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Billboard copy word limit? 7 words is my go to but I’d love the industry pulse on what CW’s think is acceptable in terms of how many words should go on a billboard.

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Anyone here ever written a white paper? How common is it in our industry?

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I'm starting to see really young creative directors these days and I'm wondering what you guys think? Can a creative director with only 4 years of experience truly understand how to lead? How many years as a copywriter does it take for one to be a veteran and move to creative director?

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