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My current agency has an SVP of Data with analytics and data science separate but still reporting up to the SVP.
I would say the media team handle “basic reporting” but analytics does manage dashboards and more complex reporting. While data science works on more ad hoc analysis and deploying solutions
I’ve been at a number of agencies where it’s reported to:
CEO, COO, Strategy, a head of Data & Technology, and Media.
Media - not surprisingly- the group was very reporting focused, and for no fault of its own. I was a director, reported to the SVP/head of media, and while my team tried to be strategic - it was futile. Basically left because of it.
For all of the others - the groups were a blend of strategic, reporting, advanced analytics, etc.
The agency where we sat with technology was one of the most forward thinking because the teams has a great working relationship and the tech team could facilitate a lot of the automation.