Where’s the brilliant Oreo “blackout” ad for this debate?

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Dunk in the dark wasn’t brilliant, it was just the first big real-time response on social. We were blown away by the tech, as well as the speed of the approval. That’s not novel anymore, it’s table stakes.

(Though let’s be honest, if I wrote that tweet it would be at the top of my book.)

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I was being sarcastic

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First things first. Where’s a blackout when you actually want one and would welcome it with open arms because your debate bingo was filled out 30m ago and you’d really like a wine refill but there’s no commercial breaks and you can’t pause bc then you’ll be behind on Twitter 😓

My heart and liver can’t handle two more of these.

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You just made me picture some sad “war room” with Oreo execs and creatives crafting clever tweets and memes to go with the debate.

The case study reads: “On debate night, it wasn’t about Trump or Biden, everyone was talking about peanut butter and jelly double stuff Oreos. Why pick a side when you get whole cane sugar jelly and rich creamy peanut butter (made with real peanuts) stacked high between our signature cinnamon shortbread. Oreo served up that stackable and and snackable content the right and left are craving. When the world’s in flames, eat your feelings with Oreos.”

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