Which agencies would you say are on-par with Grey (NY) at the moment? Might not land somewhere better but don’t want to switch to somewhere worse

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It’s in the same category as Mccann (but smaller). It’s a large agency that sometimes does amazing work and sometimes doesnt. High ceiling, low floor, depends on the ECD Mccann puts WAY more emphasis on awards though

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In my head it seems to occupy a space of large competent advertising. I feel like we’re always splitting hairs comparing the BBDOs and McCanns and the Greys. Large ad firms owned by larger shareholders. They can vary between leadership and the current admin might steer better, but as a whole, they’re set up to make a lot of cash and try to make good work along the way. I think you’d be safe jumping around wherever, don’t get too caught up in comparing. But any of the agencies mentioned on this thread have had plenty of swapping.

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I’ve worked at Grey. You’d be hard pressed to find worse. Get out and breathe the free air again, my friend.

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Havas, VMLY&R, McGarrybown, Arnold, Saatchi, Publicis, McCann

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I count Mcgarrybowen for their United work. Although that was a while ago.

On-par in what way? Not a ton of agencies as big as Grey but plenty that so equal or better creative.

On-par creatively / or in reputation

Another way to do this is to compare the creative leaders at the helm. John Patroulis vs David Lubars vs Ari Weiss etc.

Grey is in the same group as McCann and Saatchi. Great works fights it’s way out every OTHER year. No consistent hits, varies greatly depending on ECD.

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