Which department owns tactical planning process at your agencies (besides account)...brand planning or engagement planning? Any particular process that you’ve found works best?

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No single department should own brand planning.

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Comms working with media partners is what we did at my last shop. Crafting hand in hand as one unified front

Aren't "tactical" and "planning" two opposites?

What.. is.. "engagement" planning..

Technically engagement planning, but good luck getting them to do anything of value. Try to stack your planning schedule so that they do their part very early in the process—you’ll need time to overhaul it as best you can.

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